Craig Lindsay

IMR 3.0 – Advancing the Professionalism and Utilization of IMRs

This session is focused on the progress of the IMR 2.0 Platform and IMR 2.0 Certification as a strategic differentiator for the new Independent Manufacturer Representative (IMR) and Manufacturer relationship. IMR 3.0 and IMR 3.0 Certification will also be presented further advancing the professionalism and utilization of IMRs. Don’t miss how certification is the new differentiator taking the IMR/Manufacturing relationship to the next level.

Speaker’s Bio:

Craig established Pacesetter Sales & Associates in 1992 after spending 14 years in Distribution which provided him with a good understanding of the Canadian market to help Manufacturers develop their business in an ideal market for the Independent Rep model. Initially focused on Safety Products yet with a view to the future, Craig established a second division within Pacesetter committed to providing selling services to a channel of Industrial product Manufacturers. Now with two divisions and national representation in both, Craig leads a team of 15 people focused on providing quality partnerships with industry leading Manufacturers in the Canadian market. Past Chairman of the Board for the Canadian Professional Sales Association, Past Board of Directors member for MANA, Craig is now Chair of the ISA IMR Committee representing IMR’s on the ISA board of Directors.

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