Paul Hendricks

Distributor Analytics – Analytics That Fuels Growth

This session will go deeper and continue the journey of the ISA’s Distributor Analytics launched in 2018. A panel of your Distributor peers will share how they use ISA Analytics to assess their company’s performance and position themselves for future success. New for 2020 – hear how this year’s ISA Analytics will deliver new insights on bridging the Talent Gap, Go-To-Market Strategy and much more.

Speaker’s Bio: 

Paul is the Chief Executive Officer and owner of Creston Industrial Sales, a Michigan based distributor specializing in cutting tools and metalworking products. He has been with the company since 2010 and held several different positions of increasing responsibility prior to assuming his current role of CEO. Creston has been a part of the Hendricks family for over 40 years. As the second generation of his family’s leadership, Paul proudly continues to directly serve Creston’s customers as well as lead its strategic direction. Under his leadership, Creston has strengthened the company’s management and sales teams, developed standardized processes to ensure a consistent customer experience, and made key investments in IT infrastructure. All of these key initiatives have positioned Creston for explosive growth over the coming years.

Paul is an alumnus of Michigan State University. He spent the first years of his career in the construction industry working as a Commercial Project Manager prior to entering the family business. Paul lives in Grand Rapids, Michigan with his wife, Heidi, and their two children, Madeline and Wyatt.

For more than sixty years, Creston Industrial Sales has represented many of the world’s top tooling manufacturers. It has, in turn, served a large variety of clients ranging from five person sites to some of the largest international manufacturers in the world. It has done this by consistently providing reliable, timely, and professional tooling goods and services at a fair market price. With more than 200 years of metalworking experience within its sales and engineering group, Creston has earned a long-standing reputation as a center of technical excellence in its marketplace and as a valued supplier that consistently works to support its clients’ businesses with more than just low prices.

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